Enterprise technology is a booming industry. Companies are developing software and portals that meet the needs of their customers and solves their problems.
But the enterprise tech faces many issues that are threatening the success of new software.
Digital transformation calls for significant shifts in business models and corporate culture, and portals play an important role in guiding audiences through that.
Portals have evolved over the past 10 years, but they have always been defined by one core priority: delivering a personalised experience that filters out the noise and offers only what is relevant to the end-user.
With the increasing emphasis on customer experience, portals remain a key part of any digital transformation strategy.
Integrating applications is a challenge that businesses often face. Sometimes newer technologies do not integrate well with out of date systems. These newer systems also prove to be an issue, as they act in isolation and are not able to be integrated.
Due to this, operational and employee efficiency can take a huge hit.
This is why it is important to check whether your existing systems can integrate with new technologies seamlessly. For example - your invoicing system should be compatible with your accounting tool, and your accounting tool should work with your CRM, which should work with your marketing tools, and so on.
Data privacy and protection have been one of the major issues for enterprises in the past few years.
Even though there was a huge hype for GDPR for several months leading to its enforcement, only a few businesses managed to achieve full compliance thus far.
A survey by Talend found that most of the surveyed companies (around 70%) failed to comply with Article 15 and Article 20 of the GDPR, meaning that they are unable to provide a copy of users’ personal data on request within the allotted one-month time limit.
With smartphones being the ubiquitous device for most people, it’s no surprise that businesses have embraced smartphones with full gusto.
While the benefits of going mobile friendly are tangible and irreplaceable, the addition of mobility has posed new challenges which must be dealt with quickly and effectively.
This is essential for technology- and user based businesses so they may deliver a seamless and fully functional mobile experience.
The need for a good User Interface/User Experience is now growing in importance. In the past, companies could get away with having a poor UI/UX for their portals.
Today, Function over Form simply doesn't suffice.
It’s absolutely essential for companies to find that exact balance between looks and features and create products that meet requirements – both functionally and from a UI perspective.
In the past, enterprise portals didn’t always have the best UI/UX. Processes and products are complicated for large corporations, and thus the software they use become cumbersome.
As technology advances, businesses are putting more emphasis on UX, but getting it right is still a challenge. The problem is finding a delicate balance between the function of enterprise tech and how it interacts with users.
New technology, especially in the form of connected devices, is growing and influencing the expectations of users for digital experiences.
How might the growth of these devices impact the content within your portal?
Employee portals may need to include data analytics drawn from industrial sensors in factories.
Customer portals might need to be viewable on smartwatches or other wearables. Chatbots and voice may be able to replace traditional search, but require more natural content and possibly AI software to execute.
Enterprises need to view new technology and devices as part of a unified, omnichannel strategy to get the most of out of their technology investments and leverage data across the organisation.
The software needs to be complicated enough to effectively solve problems, but simple enough for end-users to use easily.
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